About GATDeals — The Story Behind America’s Best Firearms Deal Finder

GATDeals.com is the firearms and outdoor industry’s most comprehensive deal-finding platform — a free resource dedicated to tracking sales, promotions, and discounts from every major retailer on the internet, updated daily by a team with over 300 years of combined firearms experience.

Born Out of Necessity

GATDeals was founded in 2013 alongside GAT Daily, a firearms news and review publication. While GAT Daily focused on industry news, gear reviews, and editorial content, GAT Deals was built to solve a problem every shooter and outdoorsman faces: finding affordable training ammunition and discounted gear without spending hours searching dozens of retailer websites one by one.

The firearms industry has always lacked the kind of centralized shopping infrastructure that other consumer markets take for granted. There’s no single destination that aggregates real-time sales across all major gun retailers the way Amazon or Google Shopping does for general merchandise. Dedicated shooters, hunters, and outdoor enthusiasts were left to monitor individual retailer sites, watch email lists, or rely on community tip-sharing — none of which is efficient or comprehensive. GAT Deals was built to change that.

What Makes GATDeals Different

There are other places online to find gun deals, but none that do what we do. Here’s the honest difference:

  • GunBroker is a marketplace focused on its own inventory — it doesn’t track retailer sales or promotional pricing across the broader industry.
  • Reddit communities rely on individual users to spot and post deals manually — there’s no automated price tracking, no editorial verification, and significant gaps in coverage.
  • Gun.deals aggregates some listings but lacks our proprietary Ammo Price Finder technology, and does not have an editorial staff with deep industry expertise vetting what’s actually a good deal.
  • GATDeals actively monitors hundreds of retailers, tracks in-stock pricing in real time, and is reviewed by professionals with over 300 years of combined firearms experience who understand what makes a deal genuinely worth your money.

The Ammo Price Finder: A Game Changer Launched in 2026

In early 2026, GAT Deals launched its Ammo Price Finder toolkit — a proprietary technology platform that tracks real-time in-stock pricing on ammunition across major online retailers. Whether you’re looking for 9mm practice ammo at the best cost-per-round, bulk .223 for the range, or specialty hunting loads, the Ammo Price Finder lets you compare by caliber, brand, and price point without visiting a single individual retailer site. This was the original vision from 2013 — finally brought to life with the resources of a major publishing company behind it.

Backed by Bleecker Street Publications

In 2024, GAT Deals and GAT Daily were acquired by Bleecker Street Publications, the second-largest publisher in the firearms media space and home to the Athlon Outdoors family of brands. What began as a passion project built by shooters for shooters is now backed by the infrastructure, technology, and team of one of the most respected names in 2A-friendly outdoor publishing.

Charles Anderson, the original creator of GAT Deals, remains deeply involved as the CEO of Bleecker Street Publications. The transition from independent hobby site to publisher-backed platform has meant expanded developer resources, broader retailer relationships, and the ability to deliver on the full scope of what GAT Deals was always meant to be — without compromising the community-first values it was built on.

Our Editorial Standards

Every deal posted on GATDeals.com is reviewed by staff with real-world firearms, hunting, fishing, and outdoor experience. We don’t just aggregate links — we apply editorial judgment to determine whether a sale price is genuinely competitive, whether a product is worth your money, and whether the retailer is one our community can trust. Our team holds professional certifications, instructor credentials, and decades of hands-on experience across every category we cover, from defensive handguns and long-range precision rifles to fishing gear and backcountry camping equipment.

Categories We Cover

GATDeals tracks daily sales and promotions across six core categories: Firearms & Tactical, Ammunition, Optics, Hunting & Fishing, Outdoor & Recreation, and Medical & Preparedness. Our deals span everything from handguns, rifles, and shotguns to archery equipment, fishing tackle, camping gear, survival supplies, and tactical medical kits.

Affiliate Disclosure

GATDeals.com uses affiliate links. When you click through to a retailer and make a purchase, we may earn a commission at no additional cost to you. This is how we keep the site free and the deals flowing. Our editorial decisions are never influenced by affiliate relationships — we cover deals because they’re genuinely good, not because we get paid more to feature them.

Get in Touch

Have a deal tip, a partnership inquiry, or a question about the site? We’d love to hear from you. Reach out through our Contact page or visit our Advertising page if you’re a retailer or brand interested in reaching the GATDeals audience.