Advertise on GATDeals — Reach Millions of Firearms & Outdoor Enthusiasts

GATDeals connects the firearms, hunting, and outdoor community with the deals, products, and brands they trust most. Since 2013, we’ve built one of the most loyal and engaged audiences in the 2A and outdoor space — and as part of the Bleecker Street Publications network, that reach has expanded significantly. If you’re looking to put your brand in front of serious buyers, GATDeals is where you want to be.

Who We Reach

Our audience is not casual. GATDeals readers are active buyers — shooters, hunters, preppers, competitive athletes, and everyday carriers who visit GATDeals specifically because they are ready to purchase. They’re comparing prices. They’re looking for the best deal on the products they’ve already decided to buy. That intent is what makes our audience uniquely valuable to firearms, ammunition, optics, outdoor gear, and related brands.

Our core audience profile:

  • Age: Primarily 25–54, with strong representation across all adult shooting demographics
  • Interest clusters: Firearms and handguns, hunting and big game, tactical and EDC, ammunition and reloading, optics and accessories, survival and preparedness, fishing, camping, and outdoor recreation
  • Buyer behavior: Active comparison shoppers visiting the site with purchase intent — not casual browsers
  • Geographic reach: Nationwide U.S. coverage with the highest concentrations in the South, Midwest, and Mountain West — the core of America’s firearms-owning demographic

Why Advertise on GATDeals?

The firearms and outdoor industry is unique. Mainstream advertising platforms restrict or outright prohibit firearms-related advertising, making it difficult to reach gun owners where they actually shop online. GATDeals is a 2A-friendly platform purpose-built for this audience — no content restrictions, no brand safety filters that flag your products, no de-platforming risk.

What you get when you advertise on GATDeals:

  • Contextually relevant placement: Your brand appears alongside deal content that directly relates to your product category — not buried in unrelated content
  • High purchase intent traffic: Readers visit GATDeals to find deals, not to browse. They’re ready to buy.
  • Editorial credibility: Our team has over 300 years of combined firearms experience. An endorsement or feature from GATDeals carries weight with a community that deeply distrusts advertising-first publications
  • BSP Network reach: As part of Bleecker Street Publications — the second-largest publisher in the firearms and outdoor space — advertising opportunities can scale across our full network of properties
  • 2A-friendly environment: We never restrict or deprioritize firearms, ammunition, suppressors, accessories, or related products

Advertising Opportunities

GATDeals offers multiple ways for brands to connect with our audience, from direct deal placements to sponsored content and display advertising. Our advertising team works with brands of all sizes — from independent gunsmiths and regional retailers to national ammunition manufacturers and major outdoor brands.

Featured Deal Placements — Promote your sale, promotional code, or limited-time offer directly to deal-seeking buyers. Featured deals are highlighted in our deal feed and receive priority placement in category searches. This is one of the most effective formats for driving direct sales traffic during promotional events like Black Friday, Memorial Day, and Fourth of July sales.

Sponsored Content — Work with our editorial team to create content that showcases your products in context — buying guides, gear reviews, ammo comparisons, and how-to content. Sponsored content is clearly disclosed in compliance with FTC guidelines and written with the same editorial voice and credibility our audience trusts.

Display Advertising — Standard and high-impact display placements across GATDeals pages, including homepage takeovers, category page banners, and sidebar placements.

Ammo Price Finder Integration — For ammunition manufacturers and retailers, sponsored placement within the GATDeals Ammo Price Finder puts your products in front of buyers at the exact moment they’re comparing per-round pricing. This is the highest-intent placement on the site.

Email and Newsletter Placements — Reach our subscriber base directly through deal alert emails and dedicated promotional sends.

Part of the Bleecker Street Publications Network

GATDeals is owned and operated by Bleecker Street Publications, the second-largest publisher in the firearms and outdoor content space. BSP’s portfolio includes properties across firearms news, reviews, gear, and deals — giving advertisers the opportunity to reach this audience at every stage of the purchase journey, from research to deal discovery to purchase.

For brands looking for network-wide advertising programs, multi-property partnerships, or agency-level media buying, our full advertising capabilities and rate cards are available through the BSP advertising team. Visit our BSP Advertising page for network opportunities and media kit requests.

Get in Touch

Ready to reach the most engaged firearms and outdoor buying audience on the internet? We’d love to talk about what we can do for your brand.

For GATDeals-specific advertising inquiries — including featured deal placements, sponsored content, and Ammo Price Finder integrations — use our Contact page and select “Advertising” as your inquiry type. Our team will respond within one business day.

For network-wide media buying, rate cards, and multi-property packages, contact the Bleecker Street Publications advertising team directly through the BSP Advertise page.

GATDeals was built because the firearms community deserves access to better deals, better tools, and better editorial coverage than it’s historically had access to. We bring that same philosophy to our advertising partnerships — your brand deserves to reach buyers who actually want what you’re selling.